Photo by Mary Costa

This event is organized and presented by Shake Shack

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A walkthrough of the role design plays in the Shake Shack guest experience, from custom architectural design, including forward-thinking structural elements and compelling eco-friendly touches, to intangible brand identity, including the evolution of Shake Shack’s icons and logos. Join Shake Shack’s architecture and design leaders as they offer a peek behind the scenes of how a small design team effectively and consistently creates a start-to-finish guest experience. There will be a round-table discussion, extended Q&A, and it wouldn’t be a Shake Shack event without a taste of Shack.

FREE